After spearheading ticket operations for a year and a half at Columbia, Dan Benvenuto was promoted to Associate Athletics Director for Events and Ticket Operations in July 2008.
As Director of Athletics Ticketing for Columbia University, Benvenuto was responsible for overseeing ticketing operations for the football and men and women’s basketball programs. He led all efforts in season ticket sales and renewals, single-game ticket sales, and event day management, working closely with the marketing department in implementing plans to increase ticket sales and attendance.
Benvenuto came to Columbia from Boston University’s Agganis Arena. As Ticketing and Group Sales Coordinator, he supported the daily oversight of ticket operations and was heavily involved in event management for the 6,300-seat venue.
He also managed all group ticket sales outreach for BU hockey and basketball, while coordinating the implementation of ticket promotions designed to increase attendance and revenue for the two sports. He began his time at BU in a marketing role, supporting the sales of sponsorships and premium seating, developing contract agreements and creating sponsor re-caps.
Prior to his time at BU, Benvenuto worked as a Marketing Assistant at the America East Conference in Boston, Mass. in 2003-04, where he coordinated the conference basketball championship advertising campaign and acted as a liaison for corporate sponsors. He also developed and managed in-game promotions at championship events.
Benvenuto is a 2004 graduate of the University of Massachusetts-Amherst Sport Management Master’s Degree program. While at UMass, he contributed to the Major League Soccer marketing research project for client AEG. He earned his B.A. from Quinnipiac University.