|Position:||Associate Athletics Director for Strategic Communications|
As Columbia’s Associate Athletics Director for Strategic Communications, Alex Oberweger '92CC '01BUS is responsible for the creation and development of numerous media initiatives on behalf of the intercollegiate athletics program. He works closely with athletics leadership on strategic projects and media initiatives, as well as overall Department brand management.
Oberweger was hired as Associate Athletics Director for Athletics Communications in August 2005, after serving for seven months as a strategic planning consultant for the Department of Intercollegiate Athletics and Physical Education. He was a driving force behind the re-launch of the official Columbia Athletics website, www.gocolumbialions.com in July 2006, as well as the development, planning and implementation of new branding initiatives for Columbia University Athletics. In 2007 and 2008, he was responsible for the athletics event operations, including ticket and gameday event management, and was instrumental in developing event operations protocol for home football and basketball events at Columbia. Oberweger has also served as the coordinating producer for marquee athletics events including the Columbia Athletics Hall of Fame Induction Dinner and the annual Varsity C Celebration.
He has also served as Chair of the Ivy League Digital Strategy Committee from 2011 to 2015 and was a significant contributor to the development of the Ivy League Digital Network, which launched in August 2013. He serves as executive producer of all Columbia-produced events on the Digital Network, and is the primary liaison for the athletics program when television networks broadcast games from Columbia venues.
A 1992 graduate of Columbia College, Oberweger also holds graduate degrees from Columbia Business School and the Newhouse School of Communications at Syracuse University. As an undergraduate, he was a highly-regarded broadcaster of Columbia athletics events on the student radio station, WKCR-FM, and served as public address announcer at Columbia football and basketball contests from 1998 to 2005. He can occasionally be heard as a fill-in play-by-play announcer on The Ivy League Digital Network when Columbia's primary announcers are on other assignments.
Oberweger worked in sports media production, principally at ESPN and Madison Square Garden, before returning to Columbia in 2004 as associate director of Columbia250, the year-long celebration of the University’s 250th anniversary. A native New Yorker, he and his wife Caroline '06TC live in Manhattan, with their daughter, Natalie and son, Samuel.