Columbia Athletics Joins Fairway Market in Supporting Breast Cancer Research Through WBCA Pink Zone Initiative
Courtesy: Columbia University Athletics

NEW YORK -- For the third year in a row, Columbia University Athletics joined the Women’s Basketball Coaches Association and over 1,800 schools around the country in raising money and awareness for breast cancer research.

This year, our “WBCA Pink Zone” women’s basketball game, which was held on February 19, raised over $3,900 for the Herbert Irving Cancer Center at Columbia University Medical Center between proceeds from ticket sales and cash contributions at the game.

In addition to getting the job done in the fundraising department, the Lions took care of business on the court with a thrilling 66-59 overtime victory over defending Ivy League champion Dartmouth. Columbia went on to win a program-record 18 games in the 2009-10 season.

Fairway Market, a platinum level corporate sponsor of Columbia Athletics, agreed to match the cash contributions collected that night at the gate, which turned out to be $438.80.

Olivia Santoro, Columbia first-year student and daughter of Charles Santoro, Co-founder and Managing Partner of Sterling Investment Partners, L.P., representing Fairway Market and Sadie Maloof, Associate Director, ICRC were on hand for the check presentation at the Herbert Irving Cancer Center.

Also present were Paul Nixon, Columbia head women's basketball coach, Barry Neuberger, associate athletics director for sports marketing at Columbia, as well as staff members from both Columbia Athletics and the Herbert Irving Cancer Center.