This is a 24-hour, university-wide online fundraising initiative that incorporates all University schools and programs.
Last year, Columbia Athletics saw incredible success:
• Raised $2.7 million in direct gifts, 19% of the total dollars raised by the University, and finished second among all schools and program
• Received one-third of all the gifts received on Giving Day
This year, Columbia Athletics is looking to achieve #LionGAINS on Columbia Giving Day. Gain with us on October 18 to support our student-athletes!
Columbia Athletics is competing against other University schools and programs for a share of over $225,000 in incentive funds.
The varsity sports programs are competing against each other for a share of a separate, additional pot of incentive funds. These financial challenges are based on dollars and donors to the varsity sports program.
The bonuses the varsity sports programs earn will count toward FY18 fundraising goals. The higher the dollars and number of donors, the more the sports program has a chance to earn—and the better Columbia Athletics does against its University competitors!
Thank you for your support of the Columbia Lions!
Follow along online:
The event begins at 12:00 AM EST on October 18th and ends at 11:59 PM EST.