NEW YORK - Rockin’ Refuel, a Shamrock Farms product, has signed on to become the “Preferred Protein Drink of the Columbia Lions”, Barry Neuberger, Associate Athletics Director for Sports Marketing, announced today. The 2012-13 agreement will include prominent visibility at Columbia University Athletics events at both the Baker Athletics Complex and the Dodge Fitness Center.
“We welcome Rockin’ Refuel to our growing lineup of corporate sponsors," said Neuberger. “In working with our strength and conditioning coaches, we identified Rockin’ Refuel as the favorite drink of many of our teams so it was a natural progression to build this sponsorship for them. We look forward to assisting our friends at Shamrock Farms in promoting this NCAA-compliant product to our audience.”
“We are very excited about this partnership with Columbia Athletics”, said Blake Atkinson, Brand Manager for Shamrock Farms. “The Lions’ student-athletes are already using Rockin’ Refuel as their preferred protein drink and this will allow us to bring the product to Columbia’s student population, alumni and fans throughout the Metropolitan New York area.”
Rockin’ Refuel is available at all GNC stores and a number of supermarkets throughout the area. More information can be found at