NEW YORK - Columbia University Athletics, in partnership with NeuLion, has extended its special introductory pricing package for its brand new channel on the first-ever Ivy League® Digital Network to August 28.

The Ivy League announced Wednesday that the launch of the Ivy League® Digital Network will now take place on August 28, extending fans the opportunity to purchase access to the SideLION channel at the 20 percent off introductory rate for another week.

Available now, until August 28, at, fans can purchase a discounted yearly package to the Columbia Athletics SideLION Pass at a special introductory price of $71.95. The package includes everything the channel has to offer from live home and selected away games in HD as well as on-demand programming and other premium content.

Starting with the 2013-14 season, the Columbia Athletics SideLION Pass on the Ivy League®  Digital Network will offer a user experience unlike any other to give fans an entirely new way to interact with the Lions. The completely redesigned digital channel, featuring live video and audio coverage of Columbia Athletics contests in multiple sports, includes an easy-to-navigate interface with a League-wide network schedule and new interactive touch points to showcase the expanded content offerings available on computer, mobile and tablet devices all without the use of an app.

A special introductory 12-month, League-wide pass is also available now at a discounted price of $95.95 until August 21. At launch, multiple League-wide packages will be available, including a 12-month pass for $119.95, a four-month pass for $49.95 and a one-month pass for $15.95.