|Position:||Associate Athletics Director|
|Alma Mater:||Columbia University|
As Columbia’s Associate Athletics Director for Strategic Communications, Alex Oberweger '92CC, '01BUS is responsible for the creation and development of numerous media initiatives on behalf of the intercollegiate athletics program. He works closely with athletics leadership on strategic projects and media initiatives, as well as overall Department brand management.
Oberweger was hired as Associate Athletics Director for Athletics Communications in August 2005, after serving for seven months as a strategic planning consultant for the Department of Intercollegiate Athletics and Physical Education. In 2016-17, he was instrumental in the development of the athletics program’s new branding concept, #OnlyHere. Developed in consultation with Beardwood & Co., #OnlyHere encapsulates the unique proposition of the Columbia athletics program: Top scholar-athletes receiving an Ivy League education while competing in NCAA Division I sports in New York City.
Oberweger has also been a driving force behind redesigns of the official Columbia Athletics website, www.gocolumbialions.com, over the past decade as well as the development, planning and implementation of new branding initiatives for Columbia University Athletics. Since 2006, Oberweger has also served as the coordinating producer for marquee athletics events including the Columbia Athletics Hall of Fame Induction Dinner, the annual Varsity C Celebration and other special events, including the dedication of the William V. Campbell Sports Center. In 2007 and 2008, he was responsible for the athletics event operations, including ticket and game day event management, and was instrumental in developing event operations protocol for home football and basketball events at Columbia.
He also served as Chair of the Ivy League Digital Strategy Committee from 2011 to 2015 and was a significant contributor to the development of the Ivy League Network, which launched in August 2013. He works as executive producer of all Columbia-produced events on the network, and is the primary liaison for the athletics program when television networks broadcast games from Columbia venues.
A 1992 graduate of Columbia College, Oberweger also holds graduate degrees from the Columbia Business School and the Newhouse School of Communications at Syracuse University. As an undergraduate, he was a highly-regarded broadcaster of Columbia athletics events on the student radio station, WKCR-FM, and served as the Lions’ public address announcer for football and basketball contests from 1998 to 2005. He can occasionally be heard as a fill-in play-by-play announcer on The Ivy League Network when Columbia's primary announcers are on other assignments.
Oberweger worked in sports media production, most notably at both ESPN and Madison Square Garden, before returning to Columbia in 2004 as associate director of Columbia250, the year-long celebration of the University’s 250th anniversary.
A native New Yorker, he and his wife Caroline '06TC live in Manhattan, with their daughter, Natalie and son, Samuel.