NEW YORK—Columbia University Athletics and the Collegiate Sports Management Group have combined to bring Papa John’s into the fold as a corporate sponsor for the Lions in 2016-17.
“We are grateful for the support of Papa John’s,” Campbell Family Director of Intercollegiate Athletics and Physical Education Peter Pilling said. “Papa John’s has a long-standing tradition within college athletics and we are excited about this partnership. This sponsorship provides us with the opportunity to communicate Papa John’s success story in New York City."
“CSMG is delighted to have developed a mutually beneficial sponsorship that addresses the business objectives of both Columbia Athletics and the dynamic Papa John’s brand, while connecting local stores to the Columbia University community, and delivering outstanding value to students and alumni in the area,” CEO of Collegiate Sports Management Group Michael Schreck said.
“We are excited and happy to again work with CSMG on this important sponsorship as it gives us an opportunity to significantly impact our relationship with Columbia and its neighborhood, while engaging with students and alumni” Local Franchisee of Papa John’s Peter Xu said. “The prestige of Columbia University, its position as the epicenter of our neighborhood and increasing performance and prestige of Columbia athletics were also key factors in this partnership.”
The sponsorship agreement includes signage in Levien Gymnasium, delivery of Papa John’s notable “if win” promotions, family ticket and pizza packages on Saturday nights, as well as digital and social media, commercial inventory on Columbia radio and television broadcasts, and more.
About Collegiate Sports Management Group
CSMG is committed to driving the business performance of collegiate athletic conferences and schools, providing them with a successful growth strategy, and generating revenue to support their athletic departments. CSMG markets and sells college assets including but not limited to intellectual property, media, content, and sponsorships around collegiate sports, facilities, games, events, tournaments, and other related content. CSMG secures and partners with multiple media outlets, event organizers, and promoters for content development, distribution, and production.
About Papa John’s
Headquartered in Louisville, Ky., Papa John’s International, Inc. (NASDAQ: PZZA) is the world’s third-largest pizza delivery company. For 15 of the past 17 years, consumers have rated Papa John’s No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John’s is the Official Pizza Sponsor of the National Football League and Super Bowl LI. For more information about the company or to order pizza online, visit Papa John’s at www.papajohns.com.