NEW YORK—Columbia University Director of Intercollegiate Athletics Peter Pilling announced today that Bob Steitz has been named Senior Associate Athletics Director for External Affairs. At Columbia, Steitz will be responsible for the strategic direction, oversight, coordination, leadership and active participation in the revenue generation and external functions.


“Bob is a great fit for our athletics program,” Pilling said. “His wide-range of experience managing the various aspects of external operations, along with his media contacts will help us continue to grow our alumni and fan outreach. We are excited to welcome him to our staff at Columbia.”


Steitz most recently spent nearly 14 years as the Senior Associate Athletics Director at Villanova University. In his role at Villanova, Steitz oversaw the department’s marketing and promotions initiatives and managed both the Villanova Athletics Radio Network and ‘Nova Nation All-Access broadcast packages. He also served on several University marketing and branding committees, worked as the University’s Director of Licensing and oversaw sport administration for Villanova’s men’s basketball, men’s lacrosse and men’s soccer programs.


“To be able to work with Peter and the entire Columbia Athletics staff at such a respected institution is a tremendous opportunity for me,” Steitz said.


Prior to his stint at Villanova, Steitz served 13 years as the Associate Commissioner at the Atlantic 10 Conference from 1990-2002. As Associate Commissioner, his primary responsibilities included serving as the Executive Producer of the Atlantic 10 Television Network, coordinating and implementing the league’s marketing and television strategies, overseeing all aspects of the men’s basketball tournament and planning and implementing the conference’s basketball and football schedules.


He also worked as the Associate Commissioner at the Northeast Conference from 1988-90, where he oversaw NCAA Compliance and was the Director of Championships.


Steitz began his career in collegiate athletics at Fordham University, where he was the Athletics Operations Coordinator for one year from 1982-83. He was then promoted to Assistant Director of Athletics in August 1983, a position he held until August of 1985, when left to become Assistant Director of Athletics at Florida International University.


Steitz has been a key figure on a number of athletic committees and served on the NCAA Division I Baseball Committee from 2000-02 and from 2003-07. He previously served as chair of the NCAA Honors Committee. Steitz has also played key roles in a number of different events: 2013 NCAA Women’s Lacrosse Division I Championship, 2001 NCAA Men’s Division I Basketball East Regional, 1992 Basketball Tournament of the Americas, 1990 Goodwill Games and 1984 Summer Olympics Basketball Staff.


An East Longmeadow, Mass. native, Steitz earned a Bachelor of Science degree in Health, Physical Education and Recreation from Springfield College in 1980 and went on to earn his master’s degree in Education from Springfield in 1981.


His father, Ed Steitz served as editor of the NCAA’s basketball rules committee (1968-90) and as Athletic Director at Springfield from 1965-90. A member of the Naismith Basketball Hall of Fame, he was credited with introducing basketball to the 3-point shot.


Steitz and his wife, Pam have a daughter Jessica and son Michael.